Question 1

What does Cellar Advisor actually do?

Accepted Answer

Cellar Advisor is a bespoke fine wine portfolio management enitiy. We advise private investors, family offices, and collectors on building, managing, and realising fine wine as an alternative asset class. Our services include portfolio strategy, trade-only sourcing, bonded storage, regular market reporting, and portfolio review. We act as your adviser, not as a broker earning commission on sales.

Question 2

What services does Cellar Advisor offer?

Accepted Answer

Cellar Advisor offers three core services. Our Portfolio Management service provides fully managed fine wine investment, tailored to each client's individual financial situation with no minimum investment requirement. Our Bespoke Sourcing service offers a personalised acquisition service for specific bottles, vintages and allocations, again with no minimum. Finally, our Selling and Liquidity service facilitates secondary market sales via Liv-ex, private placement or auction. All three services are available to private clients in the UK and internationally.

Question 3

Do you charge management fees?

Accepted Answer

Cellar Advisor does not charge management fees. As a trade connected advisory and brokerage service, we are able to source wines at trade prices and pass those low acquisition costs directly on to our clients. There are no ongoing annual fees, no performance fees and no custody charges.

Question 4

Do I need to be an existing client to use Bespoke Sourcing?

Accepted Answer

Our Bespoke Sourcing service is available to any client, regardless of whether you hold a portfolio with us. Simply share your requirements including producer, vintage, format and timeline and we will come back to you with availability and pricing within 24 hours.

Question 5

What is the minimum investment?

Accepted Answer

There is no minimum investment requirement at Cellar Advisor. Our Portfolio Management service is built around each client's individual financial situation, allowing us to curate a portfolio that is right for you regardless of where you are starting from

Question 6

Can Cellar Advisor help me with an existing wine collection?

Accepted Answer

Yes. We can value your existing cellar, arrange transfer to bonded storage under your name, incorporate it into a managed portfolio, or handle the sale of individual bottles or the entire collection. Contact us with an inventory and we will advise on the best approach.

Question 7

Do you offer services to clients outside the UK?

Accepted Answer

Yes. We serve private clients globally, Our UAE office serves the GCC and wider Middle East. Storage remains at LCB Eton Park in the UK for optimal provenance and liquidity, but delivery and transaction support is available internationally.

Question 8

How does Cellar Advisor source wine for clients?

Accepted Answer

We source via three primary channels: the Liv-Ex exchange (for investment-grade wines with active bids and offers), our négociant and producer relationships (for en primeur allocations and direct releases), and our private network of UK and international collectors (for rare back vintages and large formats). All provenance is verified before purchase.

Question 9

Can you source wine for a specific occasion or as a gift?

Accepted Answer

Yes. Our Bespoke Sourcing service is specifically designed for clients who want a particular wine — a birth-year vintage, an anniversary bottle, a specific producer, or a gift presentation with original wooden case and certificate of provenance. Submit a brief and we will respond within 24 hours.

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