Fine wine portfolio management
The wine is yours. We never hold it.
Your portfolio is held in your own name at LCB Eton Park, an HMRC-approved bonded warehouse. No annual management fee, no retainer, no acquisition mark-up. We charge 2% commission on sale, and nothing before that.
- Liv-Ex member
- Knightsbridge and Dubai
- Stored at LCB Eton Park
Speak to a portfolio manager
We will come back to you within one business day.
The fee model
What a management fee actually costs.
Most advisory firms charge an annual management fee of 1 to 2% regardless of performance, and it compounds upward as the portfolio grows. We charge no annual fee at all.
Typical advisory firm
£7,500
1.5% annual management fee on £100,000, held five years
Charged before the portfolio has moved at all.
Cellar Advisor
£2,800
2% commission on a portfolio that reached £140,000
Charged once, on realisation.
Storage at LCB Eton Park is passed through at cost, with no custody mark-up. Charges are typically £12 to £18 per case per year depending on format, and are billed to you directly by the warehouse.
What you actually own
Your wine. Independent of us.
Because your wine is registered in your name at LCB Eton Park, you are not dependent on Cellar Advisor to access, manage, or realise it. You own the wine outright. We are your adviser and execution partner, not your custodian.
It is not a fund, not a pooled vehicle, and not a certificate of entitlement. If Cellar Advisor ceased trading tomorrow, the wine would still be yours, still in your name, and still in the warehouse.
You
Legal owner of every case
LCB Eton Park
Your named account, HMRC-approved bond
Cellar Advisor
Advises and executes. Never holds title.
Title and custody sit with you and the warehouse. We sit alongside, not in between.
Charges
What we charge for, and what we do not.
We do not charge
- No annual management fee
- No retainer
- No acquisition mark-up
- No custody fee
- No setup or onboarding fee
What you do pay
Storage, passed through at cost
Typically £12 to £18 per case per year, billed to you directly by LCB Eton Park. We take no margin on it.
2% commission on confirmed sale proceeds
Deducted from proceeds at the point of realisation. This is our only revenue. If your cellar does not grow, we do not earn.
How it works
Five steps, and a named person throughout.
01
Discovery conversation
We establish your objectives, time horizon and risk appetite before any wine is discussed.
02
Proposed portfolio
A written proposal setting out regions, producers and vintages, with the reasoning for each.
03
Sourcing at trade level
Acquired through our Liv-Ex membership and direct producer relationships, at trade prices, with no mark-up added.
04
Storage in your name
Every case is registered to you at LCB Eton Park in bond, climate controlled and insured to Liv-Ex market value.
05
Ongoing management
Annual portfolio reviews at Liv-Ex mid-prices, monthly market reports, and a named portfolio manager you can call.
There is no minimum.
Portfolios are built at every level, and there is no threshold to begin a conversation. If you are considering fine wine and want a straight answer about whether it suits your circumstances, that conversation costs nothing.
Request a consultationRisk warning
Capital at risk. The value of fine wine can fall as well as rise and you may get back less than you invest. Past performance is not a guide to future performance. Fine wine is a physical asset and investment in it is not regulated by the Financial Conduct Authority. You will not have access to the Financial Services Compensation Scheme or the Financial Ombudsman Service. Fine wine is illiquid and may take time to sell. Cellar Advisor does not provide financial, investment or tax advice. Please seek independent advice before making any investment decision.
Would rather talk than type?
Speak to a portfolio manager directly. No switchboard, no script.
+44 (0)20 3576 5592Monday to Friday, 9am to 6pm
Common questions.
- What happens to my wine if Cellar Advisor ceases trading?
- Nothing. Your wine is registered in your name at LCB Eton Park, not ours. We never hold title and we are not your custodian. You would continue to own every case, and could instruct any other merchant or broker to act for you.
- Can I visit and see my wine?
- Yes. LCB Eton Park in Nottingham accepts visits by appointment, and you can inspect your cases in person. You can also request photographs and condition reports at any time.
- How do I realise the value later?
- You instruct us, and we list on the Liv-Ex market and execute against live bids. Net proceeds are transferred to you within five to ten business days of settlement, with a full settlement statement. Commission is deducted from proceeds.
- How long should I expect to hold?
- Fine wine is a medium to long-term asset and is less liquid than publicly traded securities. Most portfolios are built with a horizon of five years or more. There is no lock-in, but a short horizon rarely suits the asset.
- What does storage cost?
- Typically £12 to £18 per case per year depending on format, billed to you directly by LCB Eton Park. We pass it through at cost and take no margin. Insurance to current Liv-Ex market value is included.
- Is fine wine investment regulated?
- No. Fine wine is not a regulated investment under the Financial Services and Markets Act 2000, and Cellar Advisor is not authorised or regulated by the Financial Conduct Authority. You do not have access to the Financial Ombudsman Service or the Financial Services Compensation Scheme. This is precisely why ownership structure matters, and why your wine is held in your name rather than ours.
Before you decide.
Three things worth reading, none of which ask anything of you.
Speak to a portfolio manager
We will come back to you within one business day.