About Us
Meet the Team
Welcome to Cellar Advisor, the premier destination for personalised portfolio management in the world of fine wines. Established in 2023, Cellar Advisor is a family-operated enterprise dedicated to delivering a one-of-a-kind experience to wine collectors and investors. With a blend of security, transparency, and a wealth of knowledge spanning more than two decades, Cellar Advisor is revolutionising the acquisition and administration of fine wine collections.
Cellar Advisor was co-founded in the UAE by Daniel Ward. With more than 14 years of dedicated experience in the fine wine sector, Daniel Ward’s profound expertise has been a driving force since 2010. His co-founder, a seasoned private collector and investor, further enriches the team with a wealth of experience. The harmonious collaboration has been instrumental in shaping the establishment of Cellar Advisor, seamlessly integrating extensive knowledge from both aspects of the wine industry.
Daniel Ward
Co-Founder & Managing Director
Keynote Speaker | Fine Wine Luxury Asset Advisor for HNW individuals.
Daniel Ward is the Co-Founder and Director of Cellar Advisor, a high-end advisory firm specialising in fine wine asset management and consumption for high-net-worth individuals. With over 15 years of proven expertise in the luxury wine industry, Daniel is a distinguished authority in wine investment, curation, and connoisseurship, known for his keen market insight.
He is a well-respected industry expert, a customer-centric leader, and a globally established tangible asset advisor. As the visionary behind Cellar Advisor, Daniel has cultivated a reputation for providing bespoke services tailored to the unique preferences and
investment goals of his HNW clients. His expertise in identifying rare and valuable vintages, coupled with his strategic approach to portfolio diversification, has consistently yielded impressive returns for his clientele. Under his leadership, Cellar Advisor has grown into a trusted partner for collectors and investors, offering exclusive access to the finest wines and comprehensive advisory services.
Daniel is a frequent speaker, sharing his insights on market trends, valuation techniques, and the cultural significance of wine. His thought leadership extends to exclusive wine events, where he educates and engages with enthusiasts and investors.
With a blend of passion, expertise, and commitment to quality, Daniel Ward continues to elevate Cellar Advisor as the premier destination for those seeking unparalleled guidance in the world of fine wine investment and consumption. His leadership and vision ensure that every customer receives not only exceptional advisory services but also a truly personalised and enriching wine experience.
For more details about Daniel, or to enquire about media and speaking opportunities, contact his brand manager, Hannah, at [email protected].
Joshua Lorec
Joshua Lorec, Head of Purchasing and Trade at Cellar Advisor
Joshua Lorec serves as the Head of Purchasing and Trade at Cellar Advisor. Since joining Cellar Advisor, Joshua has played a pivotal role in establishing and growing the company, leveraging his keen eye for unique wine collections and market opportunities.
He is a highly regarded fine wine asset advisor with an extensive network of rare fine wine suppliers, forged on his strong relationships with leading negociants. His strategic approach to purchasing and logistics has streamlined operations, ensuring his clients receive unparalleled access to exceptional vintages. Joshua’s daily focus on identifying below-market-value opportunities and valuing clients’ collections against current market trends has solidified Cellar Advisor’s reputation as the trusted partner for collectors and investors.
Joshua Lorec’s blend of passion, expertise, and commitment to excellence continues to elevate Cellar Advisor as a leading destination for fine wine investment and connoisseurship. His industry renowned expertise ensure that clients receive not only exceptional advisory services but also a truly personalised and enriching experience in the world of fine wine.
Andrew ‘Beef’ Johnston
Global Brand Ambassador –
Andrew, or more widely known as ‘Beef’ stands as Global Brand Ambassador for Cellar Advisor. Having gained a reputation as one of the friendliest faces in professional golf, Beef also shares our love for fine wines. Beef’s golf resume speaks for itself having played on the European Tour for 9 years, claiming the Spanish Open title, a top 10 finish in The Open and multiple top 10 finishes across the European Tour.