Trusted By Investors Worldwide
150+ Clients
25 Countries
£20m+ In Fine Wine Inventories Overseen
Built In Just Over 2 Years
Why Collect Fine Wine?
Cellar Advisor was established with a singular vision: to offer unparalleled service within the wine trade to a discerning clientele who share a passion for curating world-class wine collections. We are dedicated to providing personalised, expert guidance, enriched by exclusive experiences tailored to each client’s unique aspirations.
Our mission extends beyond simply acquiring exceptional wines, we work closely with our clients to craft bespoke collections that not only reflect their individual tastes but also support long-term capital appreciation.
At our core, we are driven by a deeply rooted passion for fine wine. However, our true expertise lies in the strategy of building exceptional wine collections with a focus on fine wine investment, wealth protection, and capital appreciation. We combine deep knowledge with a forward-thinking approach to help clients build long-term cellars that deliver lasting value.
Our Service in Five Simple Steps
01. Cellar Management
Cellar Advisor provides a comprehensive, high-touch advisory service, offering continuous support to ensure optimal performance and satisfaction throughout the life of each collection.
02. Tailored Service
Cellar Advisor operates as a close-knit team of experts with over 40 years of collective experience in the sector. We place a strong emphasis on building personal relationships with our clients.
03. Sourcing Wine
Through our trusted relationships with leading global suppliers, Cellar Advisor offers exclusive access to all of the rarest wines, often beyond the reach of private collectors.
04. Storage & Provenance
At Cellar Advisor, we recognise the importance of optimal storage. That’s why we offer secure, professional storage through our trusted, bonded warehouse, ensuring your wines are kept in perfect condition. We highly recommend LCB, the UK’s leading bonded storage network. All wines are stored in individual client accounts to ensure full ownership and transparency
05. Data Driven Opportunity
Each recommendation is meticulously curated, leveraging data to highlight the most compelling opportunities in fine wine.
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Examining the Best Fine Wine Performers Over the Last Five Years - Source Liv-ex 1000
How does Wine compare to other Investments?
Fine wine offers a tax efficient way to invest in a distinct asset class that has historically shown steady long term growth and strong resilience during periods of economic uncertainty or rising inflation.
Over many years, fine wine has at times outperformed assets such as equities and gold. Individual bottles chosen with care can appreciate far more than the broader market, which is why expert selection plays such an important role.
Because wine is a physical asset with inherent value, its performance does not typically move in line with mainstream financial markets. This lack of direct correlation makes it a powerful option for diversifying and strengthening an investment portfolio.
Frequently Asked Questions
We do not charge fees but instead operate on a transactional model, leveraging relationships built over decades to access the best stock at market-leading prices. We provide a high-touch advisory service for your portfolio, something a traditional merchant would not do, but without the fees typical of investment-focused models. This positions us between the two, offering the best of both.
We accept all major currencies, including USD, GBP, EUR, CHF, and AED. Please note that fine wine is a sterling-denominated real asset.
Unfortunately not. We only accept bank transfers.
Yes. You will have a point of contact who will support you at every stage of your wine collection process. Whether you are starting a collection, expanding an existing one, or managing your wines as an investment, we offer bespoke, hands-on advisory services.
Absolutely. We offer a suite of services and can help you build your own personal collection.
Yes. As they are your wines, delivery can be arranged. Please note that wines may be subject to duties, taxes, and a delivery charge, depending on the final destination or jurisdiction. We can provide quotes in advance of any delivery.
Your wines are stored at LCB Eton Park, part of the London City Bond network. We can arrange a personal tour of the cellars.
Please allow three weeks’ notice.
Yes. We can access En Primeur offerings through our trusted network of trade partners. Buying En Primeur can be an effective way to secure sought-after wines, though it does involve risk. As a futures contract, there is a lead time, which for Bordeaux is typically between 18 and 24 months. Cellar Advisor will pay for all En Primeur wines within 30 days of issue and can provide proof of payment for reassurance.
Yes. We provide an end-to-end service, including handling all sales orders. We offer several routes to market, including our in-house trade team and membership of multiple wine exchanges, including Liv-Ex, the London International Vintners Exchange. Liv-Ex is the global marketplace for the fine wine trade, connecting over 600 wine merchants, wholesalers, importers, and other professionals. We charge a 2 percent commission on the final value achieved.
